Go big or go home. Car manufacturers are making big promises to customers for the future. Will they be able to deliver or go home red-faced?
Let’s explore a few car concepts currently on the drawing board.
Subsequent to their 100th birthday, BMW announced an avant-garde concept – Vision Next 100. Their subsidiaries, Rolls-Royce and Mini are going for their own slice of the future.
The Rolls-Royce model 103EX, a regal coupe, is just shy of 20 feet in length, and a composite of old and Über-modern. Their big promise – this model represents the pinnacle of luxury, “personal experience, effortless travel, a relaxing sanctuary and a grand arrival”.
Prominent features include: no steering wheel, car is self-driving, in-car personal assistant ‘Eleanor’ can bring car to you. She studies your likes and dislikes and recommends restaurants, hotels, etc., interior décor luxurious, large OLED display screen. Upon arrival at your destination, the coupe glows “from [...]